Ah, Tomato Juice...... When I worked in the Emergency Room, we kept several gallons of tomato juice (no, not for making Bloody Mary's) for the sole purpose of giving tomato juice baths to persons that had the unfortunate encounter with Pepe Le Pew, the skunk. Also, had on hand several pounds of yellow cornmeal for them to roll in. The only side effect to this bazaar treatment was that the patient had a slightly reddish tint, after rinsing off the tomato-cornmeal mush.
I think that if your neighbor had used the cornmeal on the dog, he would have had better results. -ake